Get More Engagement for Your Nano-Business with These Proven Social Media Strategies
Published
24 Feb, 2023
5 min read
Are you a nano-business trying to get more engagement on social media? You're not alone. In today's digital age, almost all businesses need to have some sort of presence on social media. However, because you are a small business, you may not have the time or resources to devote to social media that larger businesses do. But don't worry - there are still plenty of things you can do to maximize your social media engagement! Keep reading for some tips and tricks.
For nano-business owners, social media can be a great way to foster a personal connection with your customers. Posting updates about your business, responding to small business-related topics, and interacting directly with customers on platforms like Twitter and Instagram can humanize your nano-business and establish customer loyalty.
Get creative; engage with customers over conversations rather than just presenting basic information about your nano-business by showcasing your expertise on the topics of discussion. Doing this also gives potential customers an idea of the personalized attention they can expect when they engage with you as a nano-business owner.
As a nano business, you don't often have the opportunity to show customers what is going on behind the scenes. Social media can be an excellent way to give people an inside look at the effort and dedication it takes to run your business.
Share videos of yourself running around packing orders or explaining processes involved in your management system. Showing customers your hard work lets them know that you are passionate about what you do, and this connection can help foster loyalty and increase brand awareness. You can try interviews with colleagues or pictures of workspace set ups - to really capture attention and make your brand stand out from the competition.
The latest trend is to upload to TikTok and Instagram videos of how you make your best-selling products. The appeal is dual, as some might find the process fascinating and some are looking for ASMR content that also gives them a glimpse of the behind-the-scenes of product making. You can also show the process while discussing facts from your industry. For example, if you manufacture makeup, you can talk about wedding makeup or beauty issues that are current, or you can read interesting facts from the past, and layer it over the video.
Your customer base is online. So using traditional marketing means, like flyers and commercials on TV, are not a great investment. Therefore, it is essential to be able to use social media platforms in order to boost engagement and drive traffic to your website or online store. With careful planning and creative ideas, you can create compelling posts which will draw attention and motivate customers to visit your page and learn more about what you have to offer.
You could start by using existing popular hashtags and engaging with people through comments or retweeting messages, as well as creating and optimizing content for the various platforms. This way, you can ensure that when people search for relevant keywords, they come across your page too.
Finally, don't forget about paid advertising options available through most social media platforms. This can help boost visibility even further by getting more eyes on your posts without having to wait for organic growth over time. In addition, many social media sites offer analytics tools that allow you to track how well each campaign performs so that you can adjust accordingly and ensure optimal return on investment (ROI).
Social media is allowing you to reach a wide audience with minimal cost. One way that nano-business owners can benefit from social media is to offer special deals and discounts exclusively to their followers. This not only helps attract more customers, but also encourages existing customers to stay loyal and keep coming back.
Furthermore, these types of offers help build connections with customers, increasing brand loyalty and recognition. You can even tie deals and discounts into events or holidays throughout the year, giving customers a unique shopping experience. Incentivizing potential customers through exclusive deals and discounts is one of the best ways you can use your nano-business' social media presence.
Social media giveaways and contests are the best way to promote engagement for nano businesses and get rid of stock. Not only can these types of activities help increase brand awareness, but also build trust with potential customers by showing that you value their feedback and opinions. With just a few simple steps, like creating a giveaway post, setting the rules and conditions for entering, and announcing the winner, nano-businesses can easily reach out to their target audience on social media platforms. Plus, there is the added benefit of benefits such as increased website traffic or follower count. It's an easy way to thank loyal customers or turn prospects into buyers.
Hashtags are a great way for nano-businesses to reach more people on social media. By strategically using keywords as hashtags, businesses can increase the visibility of their posts and expand online engagement with potential customers. For example, adding in tags like #smallbusiness, #nanobusiness or even location-specific tags such as #London can help to get your product noticed by a larger audience.
It's important to use only relevant hashtags that will accurately lead users to your posts - generic or overly-used tags may appear too broad and blend into the background of similar content. With the right approach, hashtag usage is an easy way to build awareness and generate more leads for any type of small business.
An unpopular tip is to create your own hashtag. Think about the example we have given, you create makeup. While you might use #makeup #smallcrator #smallbusiness #YOURBUSINESSNAME, you can also try to find some common ground in your content and use it as a hashtag, like #theartistdidit #glittermakeup or #indiemakeup.
If you don't know what hashtags to use, use look up other businesses like yours and get your inspiration from there. Also, use the analytics page and your SEO research to give you a glimpse of what is trending in your field. Furthermore, if you are a local business, don't forget to use hashtags in your language to be found by people who can have access to your business.
If you're a nano-business owner, social media should be a key part of your marketing strategy. By using social media, you can create a personal connection with your customers, share behind-the-scenes content, and drive traffic to your website or online store. You can also offer exclusive deals and discounts to followers on social media, run social media giveaways and contests, and use hashtags to reach a wider audience.
